Once again, artists have come together to promote a common cause, and this time it’s a sneaker. Santogold, the refreshing new artist who sounds like Gwen Stefani reacting to M.I.A., has joined Strokes leader Julian Casablancas and renaissance man Pharrell Williams to record a new song/video/Converse ad campaign. Santogold says the final product is “such a Pharrell track,” which either means that it’s the R&B smash of the summer or an embarrassing trainwreck with noxious jazz keyboards. I would think the presence of Mr. Casablancas would edge things towards the latter possibility, but maybe I just don’t have enough faith in Converse.
“Julian and I, I mean everybody on it does there own separate thing and we didn’t do it together so it ends up being just this weird long song with sort of everybody with lots of their own personalities separate,” White explained.
The singer, who has also shot a video for the song, said she felt that “everybody really represented themselves well on it.”
Just in case you’ve missed out on Santogold, here’s the video for “L.E.S. Artistes.”
For those who love M.I.A.’s big earrings and use of military signifiers but would prefer to listen to Tegan & Sara.