Ah, Denny’s. Whenever I’m back in my hometown, I love being able to hit you up 24-7 for a spicy buffalo chicken melt. (Except Christmas. Why do you close on Christmas? You think me and my townie friends aren’t out drinking that night?) Due to my high tolerance for your cuisine, I’d probably gain 100 pounds if I was in one of the several rock bands you’ve “adopted” as part of your Denny’s All Nighter campaign. You let a band on tour eat for free, and all they have to do is smile for the cameras and throw wild afterparties at select locations! Bands like Taking Back Sunday, Eagles Of Death Metal, and the All-American Rejects are even creating their own dishes! Somebody, bring back the Breakfast Dagwood!!! It rocked!!!
Denny’s, the casual food chain, is getting into the music business. The company this week announced that it was starting an “Adopt-a-Band” program. Participating touring bands can eat at Denny’s for free from 10 p.m. until 5 a.m., have their pictures, bios, tour dates posted, and one song streamed, from Denny’s microsite dennysallnighter.com
The initial bands are EndeverafteR (Razor and Tie), Forever The Sickest Kids Universal Motown Records), Foxy Shazam (New Weathermen/Ferret Music), Saving Abel (Virgin Records), Switches (Interscope) and Take The Crown (Rise Records). Every two months six new group of bands will be added to the site.
In return, the featured band will be expected to visit three Denny’s a month, mention the Denny’s visits on their Web sites and post pictures of themselves at Denny’s.
In addition, four higher profile bands — Taking Back Sunday (Warner Bros. Records), Eagles of Death Metal (Rekords Rekords/Downtown), The All-American Rejects (Interscope), and Plain White T’s (Hollywood Records) — will create Rock Star Menus. Rock Star Menus will consist of a dish concocted by one of the bands. The first one, developed by Taking Back Sunday, will be available nationally in August.
I am so fucking jealous of these guys right now. If I was in a band, I’d be probably be posting from Denny’s even if I wasn’t sponsored.