Today’s Awful Packaging Idea, Courtesy Of Ciara

Dan Gibson | May 16, 2008 11:00 am
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The physical CD market is admittedly pretty lousy these days as people lose their affection for liner notes, plastic cases and shiny discs. However, R&B singer Ciara is going to get you into the record store one way or another, with whatever gimmick it takes, for her upcoming album Fantasy Ride. How about three five-to-six-track discs in one package, with each disc showing a different aspect of her personality? First, the sensual side on a disc called Groove City, then a disc of what is described as house on Kingdom of Dance, followed by an unspecified emotion on Crunktown. Adding additional production costs for an album that might not sell that well anyway? What could go wrong? [FMQB]

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