Chris Knox Brings You A Beer

May 20th, 2008 // 11 Comments


When you watch as much baseball as I do, you see a lot of beer commercials. Usually these are dire affairs that involve men yelling about the ability of their bottles’ labels to emulate Freezy Freakies or men yelling about how women just don’t seem to, y’know, get them and their desire to man up by drinking some lighter-than-light swill that comes in those Freezy Freakified cans. So I want to take a minute to thank Heineken Light, a beer that I would probably never ever drink unless it was the only potable thing available besides my own urine on a secluded island, for using “It’s Love” by New Zealand indie stalwart Chris Knox in its new ads; said selection greatly lessens my need to immediately mute SNY’s between-inning breaks. To celebrate this all-too-infrequent bit of synergy between my extracurricular interests and my musical interests, I’ve placed a YouTube of “It’s Love” in full above; a few other selections from Knox and his band the Tall Dwarfs are after the jump.

Tall Dwarfs, “Nothing’s Going To Happen”

Tall Dwarfs, “The Slide”

Chris Knox, “Not Given Lightly”

Chris Knox It’s Love full song from heineken commercial [YouTube]
Tall Dwarfs: Nothing’s Going To Happen [YouTube]
Tall Dwarfs – The Slide [YouTube]
Chris Knox, Not Given Lightly [YouTube]

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  1. Ned Raggett

    Yay on Chris — but boo on whichever opening band for him in LA years ago played a miserable set that ran on too late and meant that after the other opener played (Refrigerator, they were great) and Chris finally got on stage I was near catatonic. Whoever that opening band was, they deserved to break up thousands of miles from home and have to shlep back via missed Greyhound connections.

  2. Catbirdseat

    Yeah, when I first saw that commercial I got a bad jones to listen to “Songs of You and Me.”

    “No problem that the CD is in storage in a basement in Ohio,” I thought to myself. “I’ll just download it, legally or otherwise.”

    Which is when I discovered it can’t be found digitally, legally or otherwise. Ah, the cruelties of modern life.

  3. bcapirigi

    stephin merritt and frente! can’t be wrong: not given lightly’s one of the best songs ever.

  4. bcapirigi

    ps: oh my god with that love video.

  5. Audif Jackson Winters III

    On a tangential note: does Guiseppe Franco make an appearance during the commercial break of each and every inning on SNY telecasts, like he does on YES?

  6. mackro

    @Ned Raggett: Ned, you mean the Lynnfield Pioneers?

    (boo I say)

  7. mackro

    also in the freaky-travelling-long-ways-to-see-fave-band-live moments, I flew to Chapel Hill to see Tall Dwarfs’ then only headlining show in 2005. An SF show much closer to me was announced after I got my tickets to the former show. No regrets! Local 506 = best peeps ever.

  8. mackro

    Also, Tall Dwarfs FTW in beating Peter Gabriel to the fun stop-motion video for a single by 5 years. (Granted, Brothers Quay and Jan Svankmajer well before either…)

  9. Ned Raggett

    @mackro: Ah yes, the Lynnfield Pioneers. Not one of Matador’s better ideas.

  10. MayhemintheHood

    Ahhhhhhhhhhh. So THIS is the song. Man, I must admit it gets in my head a bunch, since it’s played about 40 times each Angels game. I love how each season there is a commercial that is pounded into my brain relentlessly.

  11. CloudCarrier

    He’s the only person who can effectively wear a headset mic and tear a club full of drunken, displaced losers apart, all by himself. Seeing him play “Elephant Candy” with Yo La Tengo was one of the greatest experiences of my life, by the way.

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