As a follow-up to the already extensive coverage of Pete Wentz’s music-saving MTV program, we can now reveal that the show has a name (albeit a terrible one, “F’N MTV”), a time slot, and a network-wide initiative behind it (at least for the summer).
The new program, hosted by Wentz (making his original post complaining about the lack of music on MTV seem more like a somewhat clever marketing ploy than actual heartfelt emotion), will air on Friday nights, with performances and/or new videos from Panic at the Disco, Flo-Rida, The Ting Tings, Snoop Dogg, Lil’ Wayne, The Pussycat Dolls, Duffy, Boys Like Girls and Vampire Weekend. Good thing, because I just can’t seem to get enough of those musical acts these days. So underexposed, the lot of them.
The show is, predictably, a part of a multimedia extravaganza with some sort of text and website based voting throughout the week, possibly to choose which videos will be played, but just as likely to determine what color hoodie Wentz should don. According to MTV President of Entertainment Brian Graden “MTV’s new paradigm enables us to not only initiate a conversation around music via flagship premieres, but also reflect that conversation back on television in real time. F’N MTV, along with interactive amateur competitions like ‘America’s Best Dance Crew’ and ‘Making the Band,’ the perennial viewer-driven ‘TRL,’ further MTV’s mission of enabling this generation’s great musical democracy.” I’m glad someone’s working on this democracy thing, because the democracy I’m most familiar with sadly lacks a feature in which I get today’s hottest ringtones sent directly to my phone.
MTV TO LOAD UP ON MUSIC THIS SUMMER WITH F’N MTV [HITS Daily Double]