The San Diego Union-Tribune is reporting that Live Nation is cutting prices for 40 shows in southern California to $10 during a 14-hour window tomorrow, although anyone who buys those $10 tickets will still be forced to pony up for the various surcharges and “convenience fees” that are always tacked on to ducats purchased online. Trying to put a happy face on the whole thing Live Nation Southern California president Nick Masters told the U-T that the experiment “would be a fun thing to do for our fans”–you know, all the people who are really into everything the pink-and-white concert behemoth does–and not just a way to respond to a sagging economy and a growing wariness about throwing every frivolous expense on a credit card. The U-T-compiled full list of the 11 San Diego-area shows that are involved in this “fun” fire sale after the jump.
July 24: MercyMe, David Crowder Band, SDSU Open Air Theatre
July 26: “Comedians of Comedy,” featuring Patton Oswalt, Brian Posehn and Maria Bamford, Spreckels Theatre
Aug. 14: Vans Warped Tour 2008, with Angels & Airwaves, The Academy Is, Gym Class Heroes and more, Cricket Wireless Amphitheatre
Sept. 6: Slightly Stoopid, Pepper, The Expendables, SDSU Open Air Theatre
Sept. 12: Alejandro Fernandez, Cox Arena
Sept. 13: Counting Crows, Maroon 5, Augustana, Cricket Wireless Amphitheatre
Sept. 24: The Raconteurs, The Kills, SDSU Open Air Theatre
Sept. 25: My Morning Jacket, SDSU Open Air Theatre
Sept. 27: Third Day, Switchfoot, Robert Randolph & The Family Band, Jars of Clay, Cricket Wireless Amphitheatre
Sept. 30: Santana, The Salvador Santana Band, Cricket Wireless Amphitheatre
Oct. 3: The Swell Season, Iron & Wine, SDSU Open Air Theatre
According to the Union-Tribune, tickets to these shows originally ranged between $59.75 and $178.75, although I’m going to guess that the $10 tickets are in the less desirable areas of the arenas they’re being played in. What I am curious about, though, is whether or not this “fun” is going down in other areas of the country as well. (Perhaps unsurprisingly, press releases touting these rollbacks have been few and far between.) Have you heard about any Live Nation fire sales in your neck of the woods? And will rolling those ticket prices back to original Fillmore levels result in you being more likely to pack up the car and go?
[San Diego Union-Tribune via Coolfer]