I Am Terrified That This Morningwood Song Is Going To Become A Hit

noah | August 11, 2008 12:30 pm
Longtime readers may remember that I am not a fan of the New York ensemble Morningwood, thanks to their being a generally obnoxious, yet somehow “poppier” version of the Gossip. And now they are back with “Sugarbaby,” which actually uses the term “American Apparel” in a lyric. While watching its video the other night, I was struck with a terrifying thought: What if this song is the natural successor to “I Kissed A Girl”? It’s got the same clunky lyrics and hit-you-over-the-head production on the chorus, only the main beat borrows heavily from “Don’t Stand So Close To Me” by the Police instead of “Rock & Roll, Pt. 2.” And both Perry and Morningwood singer Chantal Claret are similarly infatuated with the edginess they think they have. Plus: Both Perry and Morningwood are on Capitol Records, so one would think that the few people remaining in the marketing department there would be more than happy to roll out a marketing campaign identical to the one that’s already worked. Crap, you guys. We are so doomed. [YouTube]