We Live In A World Where A Video By The Pussycat Dolls Can Be Considered As A Possible “Best Video Of The Year”

Aug 15th, 2008 // 18 Comments

MTV announced two more slates of Video Music Awards nominations today, and while the nominees for Best Rock Video have a few OK contenders among them (Fall Out Boy’s “Beat It” cover, Paramore’s “crushcrushcrush”), a couple of the contenders for Video Of The Year–you know, the big prize–are worthy of a head-scratch or two. Sure, I can buy the idea of Britney Spears’ road to redemption culminating with her winning a moonman for her self-mocking “Piece Of Me” clip. And the Jonas Brothers’ “Burnin’ Up” isn’t groundbreaking, but those kids sure do know how to mobilize their fanbase. But the other three videos in the category would surely be considered also-rans in any other year. You’ve got Chris Brown’s stealth gum ad “Forever”; the Ting Tings’ “Shut Up And Let Me Go,” which looks like a film-school synthesis between the White Stripes’ “Seven Nation Army” and that Justice clip that got nominated last year; and the Pussycat Dolls’ “When I Grow Up,” which is such a steaming piece of all-around garbage that I have to think there was some sort of coordinated street-team effort by Interscope to fool people into thinking that Nicole Scherzinger was still worthy of attention. All five clips are after the jump, so you can judge for yourself.

VIDEO OF THE YEAR NOMINEES
Chris Brown – Forever

The Jonas Brothers – Burnin’ Up

The Pussycat Dolls – When I Grow Up

Britney Spears – Piece Of Me

The Ting Tings – Shut Up And Let Me Go

Britney Spears, Jonas Brothers Battle It Out For VMA Video Of The Year [MTV]
Video Music Awards nominations

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  1. Tauwan

    I’m sorry, but I hope Britney wins, only because each and every one of the other songs in this category are SUBPAR. Yeah I said it. Now if an artist is to actually win based on the you know, video, then the Ting Tings or Chris Brown should win. [You know the effects and all] But still I don’t care for any of these tracks, except Britney’s.

  2. Al Shipley

    christ, what an awful lineup. it feels like, Britney aside, they’re limiting the selection just to videos in current rotation, instead of ones from the whole past year, in some kind of desperate attempt to make the whole affair more “of the moment”.

  3. Dead Air ummm Dead Air

    Ah, the token indie/alternative/whatever act that gets no play on MTV, but will always get nominated for video of the year so MTV can go “See, we cares about all muzics!!”

  4. JohnDoe

    the masses are asses. I appreciate the fact that MTV opened up the nominatng process to the audience. But, oh man. Is this why “Two 1/2 Men” is a hit?

  5. revmatty

    My vote goes to the Ting Tings only because they’re the only act on this list I can stand to listen to.

  6. ObtuseIntolerant

    Britney will probably win, but it is not because of the relative merits of that song. Give me a break…

  7. ITMS

    @JohnDoe: Um, hello. This is the country that re-elected Bush, though I suppose the majority of people we’re trusting to choose our “video of the year” probably can’t even vote.

  8. Hyperion

    I’m guessing these are nominated because they’re the only five videos that have been shown on MTV in the past year.

  9. Nicolars

    @Al Shipley: This may be the worst list of nominees ever, and that’s really saying something.

  10. TheRunningboard7

    Wait, MTV shows videos by the Ting Tings? Or videos?

  11. Maura Johnston

    @TheRunningboard7: “Shut Up And Let Me Go” premiered on the first episode of FNMTV.

    Come to think of it, so did that Pussycat Dolls clip! CONSPIRACY

  12. metalkate

    those ting tings are mesmerizingly annoying. is that hand thingie a vaginal reference, btw?

  13. mommymash

    more startling: we live in a country where the pussycat dolls ACTUALLY SELL ENOUGH ALBUMS to warrant making videos.

  14. AquaLung

    That Ting Tings video is a total rip-off of the White Stripes’ “Seven Nation Army” vid.

  15. Anonymous

    We need more obscure tunes for those iPod commercials. I think a Battles track would fit perfectly.

  16. TheRunningboard7

    @Maura Johnston: I’d argue there’s a big difference between played and plays, and while I wouldn’t expect anything genuine from an mtv award show, that would be quite disingenuous if that’s pretty much the only time its aired. Then again, maybe it is on all the time, I only tune in for AMERICA’S BEST DANCE CREW!!!! Because you know.. I’m hooked..

  17. pwbk

    What I find troubling is that the Britney video has an ABC News bug in the corner. Was this news at one point?

  18. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up :)

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