Bacardi’s Bat To Hang Over Music Blogs

Aug 15th, 2008 // 11 Comments

bacardi.jpgBacardi, the rum company that was last seen ’round these parts signing the big beat duo Groove Armada to a 360 deal, is pursuing even more “innovative” music-business ventures: It’ll start commissioning music from artists, then disseminate said tracks to music blogs. Because, you know, music blogs are totally awesome. Whether or not Bacardi’s system will operate under the walled-garden RCRD LBL model or just serve as a glorified PR company that pays for the tracks it winds up promoting isn’t yet clear, but the first act in the company’s system has been identifed: It’s the UK electro act Metronomy.

In honor of this announcement, I’ll try a little “strategic partnering” of my own on this Friday afternoon and share the recipe for a Bacardi Cocktail, which I’ve adopted from Wayne Curtis’ fine And A Bottle Of Rum: A History Of The New World In Ten Cocktails. It’s one of the best books I’ve read in the past year, rich in both history and spirit recommendations, and it has a pretty great investigation into the rum company’s emigration from Cuba.

Bacardi Cocktail
2 oz. White Bacardi rum
1 tbsp. lime juice
1. tsp. simple syrup (bar sugar also acceptable)
1/2 tsp. grenadine

Shake the ingredients with ice and strain into a cocktail glass. Garnish with a lime slice.

I’m well on my way to becoming a brand ambassador!

Bacardi Brand Teams Up With Blogs [Billboard]
And A Bottle Of Rum [Amazon]

  1. MTS

    I… don’t… understand?

  2. Maura Johnston

    @MTS: Dude. Blogs!

    Also, drinking.

  3. MTS

    @Maura Johnston: Still confused!

  4. Maura Johnston

    @MTS: All I know is that I hope the promotional packages for these bands come with airport bottle-sized samples of Bacardi’s liquid offerings.

  5. Cam/ron

    I don’t know if mediocre rum would make me wanna read more music blogs. Maybe 10 Cane or Appleton Estate?

  6. Halfwit

    @Cam/ron: But it says “Superior”. Right there on the bottle. What more do you need?

  7. Anonymous

    Notfernothin’, but I think it’s a pretty great idea.

  8. Anonymous

    For those of you who are unsure what this is about, I’ve been following this also after reading the wired article [[]]..

    Basically Bacardi pay for the band and the remixers and the resultant tracks are then distributed to bloggers for free..

    It’s a return to a philanthropic model for music if you will..

    It’s an easy thing for people to rail against this [big corporate drinks brand, branding, commercialisation of music etc] but in the end everyone gets free music [who would otherwise illegally steal it] and the artist actually gets paid for the first time in years.

    Anyway whether this is a good thing or not [I personally see no problem and feel the quality of the remixes is what matters], the Breakbot remix is absolutely incredible.

  9. MTS

    I can see it now…

    “Bacardi Rum: our bands will drive you to drink!”

  10. Anonymous

    I was approached about participating in this, but declined because they require readers to take a survey proving you’re 21 before you can hear music. That just seemed like a hassle to me, but I don’t think it can be avoided. It also explains why you don’t often see booze-related promotions online.

  11. Wasp vs Stryper

    Ummm, does anyone other than me remember that shit show of a week long “music” party that Bacardi put on in Las Vegas two years ago?

    Yeah, well no worries, thankfully no one does.

    But for the record, it was called Bacardi Global Gathering and it featured such super duper cutting edge acts and fabulously cool celebrities such as Tiesto and Tila Tequila. And there was free Bacardi Big Apple mojitos everywhere!!!

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