Bacardi, the rum company that was last seen ’round these parts signing the big beat duo Groove Armada to a 360 deal, is pursuing even more “innovative” music-business ventures: It’ll start commissioning music from artists, then disseminate said tracks to music blogs. Because, you know, music blogs are totally awesome. Whether or not Bacardi’s system will operate under the walled-garden RCRD LBL model or just serve as a glorified PR company that pays for the tracks it winds up promoting isn’t yet clear, but the first act in the company’s system has been identifed: It’s the UK electro act Metronomy.
In honor of this announcement, I’ll try a little “strategic partnering” of my own on this Friday afternoon and share the recipe for a Bacardi Cocktail, which I’ve adopted from Wayne Curtis’ fine And A Bottle Of Rum: A History Of The New World In Ten Cocktails. It’s one of the best books I’ve read in the past year, rich in both history and spirit recommendations, and it has a pretty great investigation into the rum company’s emigration from Cuba.
2 oz. White Bacardi rum
1 tbsp. lime juice
1. tsp. simple syrup (bar sugar also acceptable)
1/2 tsp. grenadine
Shake the ingredients with ice and strain into a cocktail glass. Garnish with a lime slice.
I’m well on my way to becoming a brand ambassador!