Did Apple Tell Warner Music Group, “Hey, We Can Be Jerks, Too”?

By: Maura / September 15, 2008

estelle_shine_tn.jpgFile under “scenarios that I kind of wished had played out in real time”: “Apple had reportedly been sufficiently annoyed by [Warner Music Group's decision to pull Estelle's Shine from the iTunes Store] that it threatened to retaliate by pulling all mentions of WMG product from the various splash pages of the iTunes Store on a worldwide basis, apart from Metallica. Had Warner not capitulated, the absence of iTunes visibility would have had a devastating impact on Q4 sales, while the leadership of Edgar Bronfman Jr. and Lyor Cohen would have once again been called into question, with the inevitable negative implications for WMG stock.” [HITS Daily Double]