“Whether Ms. Spears cooperates with traditional promotions for Blackout may end up a nonissue. When a music label sets up interviews and televised performances, the goal is to gain visibility for the singer ahead of the CD’s release. When it comes to typical promotional gambits such as appearances on late-night talk shows, there is little Jive could do to boost Ms. Spears’s profile significantly higher than it already is. ‘What’s she going to do?’ asks a person close to the label. ‘Play Kimmel?’ ” [WSJ]
