noah | November 29, 2007 2:15 am
pharrell200.jpg

Speaking of SoHo retail: When I first saw the headline “Pharrell Opens BBC/Ice Cream Store In NYC,” I got kind of excited at the idea of heading downtown and sampling a taste of Blue Magic Swirl. Alas, the shop is only selling a “colorful line of clothing and sneakers [that’s] a reflection of Pharrell’s signature style.” Bo-ring. [XXL]

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