As Chris Molanphy mentioned in today’s TRL post, the overnight block of videos on MTV seems to have disappeared from the channel’s schedule. As part of our endless commitment to using the power of statistics to figure out just what the heck is going on at 1515 Broadway, we looked at MTV’s video-airplay statistics to figure out if the channel was completely devoid of music, or if it just seemed that way.
Looking back at the airplay statistics since Sept. 8–when we were subjected to Katy Perry’s rendition of “Like A Virgin” for the very first time–the snippets of videos shown on TRL have been the only “music video”-related content on the station, with the exception of one late-Tuesday airing of the new Cassie video. (Which was probably an operator error.) So, when the music video was apparently “back” during the first run of FNMTV–which is apparently coming back later this fall–that statement must have meant “the video is back, at least while we’re waiting for new episodes of Real World/Road Rules Challenge to emerge from the editing bay.”
(Before someone feels to need to make the comment, I’m aware they haven’t been in the “music” business for awhile. I just miss that they used to at least pretend for an hour or so that they were.)
MTV [Official site]