Is Duran Duran’s “Rio” Really The Greatest Video Of All Time?

noah | September 29, 2008 1:00 am
Probably not, but that hasn’t stopped the viewers of MTV UK to crown it as such, ahead of promotional reels by the likes of Michael Jackson, Madonna, and OK Go. Sure, it’s all the result of an online poll, and one could argue that the clip is probably one of the most important videos of the (seemingly waning) music-video era, with its quick-for-its-time cuts and glossy preening, but the best ever? Really? This result is kind of making me wonder just how bloody an online battle royale between Durannies and fans of the Jonas Brothers would get. Anyway, for those of you who want to see what “Rio” beat out in the minds of MTV UK’s visitors, the full top 10 (with embeds! because I care!) after the jump.

1. Duran Duran, “Rio” 2. Bjork, “All Is Full Of Love”

3. a-ha, “Take On Me”

4. Michael Jackson, “Thriller”

5. Sigur Ros, “Svefn-g-englar”

6. Nirvana, “Smells Like Teen Spirit”

7. Radiohead, “Just”

8. Jamiroquai, “Virtual Insanity”

9. Madonna, “Like A Prayer”

10. OK Go, “Here It Goes Again”

MTV’s Greatest Video Ever [MTV UK]