The “Phoenix New Times”: Less Music Writing, More Chicks, Man

If you’ve ever wondered what hell is like, picture a farm way outside of Phoenix filled with frat boys waiting for NOFX to play. So maybe the Phoenix New Times‘ willingness to send eight (!) bloggers out to the self-proclaimed “Arizona Treasure” Schnepf Farms for our local alt-rock station’s daylong festival is worthy of some admiration, if only because of the collective stamina involved. Then again, the team coverage may not have been in the name of craft: Village Voice Media’s Internet strategy these days seems to be “find as many ways to get women who are as naked as possible into click-inducing slideshows,” and the resulting coverage of Edgefest was more than willing to oblige. Anything for Digg-based traffic, right dudes? [Phoenix New Times]