Music-Video Premieres Begin The Long, Slow Migration Away From MTV

noah | October 7, 2008 11:00 am
Kanye West has premiered the video for “Love Lockdown”–which has an homage to George Michael’s “A Different Corner” and women who are painted in such a way that when they lock in love under some blacklights I’m pretty sure they’re supposed to form a spaceship–on The Ellen DeGeneres Show, and it’s currently the clip of the day on the show’s site. This premiere, which took place on what seems to be today’s episode of the show, follows the news that Britney Spears’ video for “Womanizer” will be premiering (for real this time) during this Friday’s episode of 20/20. (Hard news, you know.) While this makes sense on a “more eyeballs” level, I have to wonder just how out of control this sort of cross-pollination will eventually get. Akon’s new recession-proof single getting its first shot at TV time on CNBC? Christina Aguilera premiering her next video during Bridezillas? “Weird Al” Yankovic debuting the clip for his next food-related song during a Very Special Top Chef? (Actually, that last idea kind of rules. You’d better credit me, Magical Elves!) [YouTube / The Ellen DeGeneres Show / HT: Prefix]