AC/DC: “Well, The Internet Can Be Good Sometimes. Also: ‘Viral.’ That’s Internet, Right?”

Oct 14th, 2008 // Comment

So AC/DC isn’t totally wary of the Internet, as the band members claimed to be in Sunday’s New York Times: Part of the band’s Black Ice campaign in the UK involves having the album stream for free from The Times Of London‘s Web site–if you can find it, that is. And there will also be “the roll-out of a viral campaign that will be seeded on YouTube” (god, marketing-speak is so rock and roll). Maybe they just have a different, more respectful-of-the-album Internet in the UK? [BrandRepublic via Sleaze Roxx]

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