The Innocent Origins Of “Saved By Zero”

noah | October 21, 2008 10:45 am
As someone pointed out in yesterday’s post on Toyota’s “saved by zero” ad, that super-earwormy jingle actually comes from a 1983 song by the Fixx; “Saved By Zero” reached No. 20 on the Hot 100 that year, although it wasn’t an MTV powerhouse like the next single from Reach The Beach, “One Thing Leads To Another.” The intense hatred people seem to have for this ad makes me doubt that recutting “Saved By Zero” for the purposes of advertising cheap credit will result in the Fixx’s overall catalog getting a once-over; I hope that the band doesn’t react by selling my favorite Fixx track, “How Much Is Enough,” for the purposes of advertising larger-than-life savings on trucks. [Dailymotion / Earlier]