50 Cent Does Not Want To Think Outside The Bun, Thank You Very Much

Nov 20th, 2008 // 8 Comments

Remember when Taco Bell tried to pull off that dumb publicity stunt where it would have donated $10,000 to charity if 50 Cent changed his name to 79, 89, or 99 Cent for a day? Remember how pissy Curtis got about the whole thing, how he said that Taco Bell had ruined his reputation among bloggers and how he was going to sue the MexiMelts off the fast-food chain? He wasn’t kidding: He filed a suit against the Bell in July, saying that the company “stole his endorsement” when they sent out that admittedly goofy letter and got press for it. (He also said that Taco Bell “diluted the value of his good name,” although if he was going to sue everyone guilty of that, you’d think he’d be suing a) the radio programmers who haven’t given a crap about any of his singles lately; b) all those people who didn’t buy the last G-Unit album; and c) himself.) Now, Taco Bell has responded with a 13-page court filing that basically asks, “Why don’t you show some courtesy, Curtis?”

Jackson has used his colorful past to cultivate a public image of
belligerence and arrogance and has a well-publicized track record of making threats, starting
feuds and filing lawsuits. At the same time, Jackson holds himself out as a giver to charity and
one who wants to give back to his community. ….

Jackson could have responded to Taco Bell’s offer with a simple yes or no.
Had he accepted the offer, Jackson, Taco Bell and the public all would have gained. Jackson
would have had substantial publicity for a good deed, the public would have benefited from Taco
Bell’s charitable donation, and Taco Bell presumably would have generated positive recognition
for its charitable donation. If Jackson simply had rejected the offer, that would have been the
end of the matter.

But instead of responding to Taco Bell’s sincere offer in the friendly and
humorous spirit in which it was issued, Jackson launched an aggressive, offensive attack on Taco
Bell in the press. In a heavily publicized sound bite, Jackson threatened legal action against
Taco Bell stating, “When my legal team is finished with them, Taco Bell is going to have a new
corporate slogan: ‘We messed with the bull and got the horns.’” Jackson then brought this

For his part, Curtis’ lawyer told TMZ “Taco Bell needs to be stopped… Mr. Cent intends to vigorously pursue this case.” Well, I guess now that, uh, “Mr. Cent” has some time on his hands, he can sully himself with worthless lawsuits. Wait–wouldn’t it be great if this dragged on for so long that he never put out music again?

Taco Bell’s Got Beef With 50: Nacho Average Suit [TMZ]


  1. Audif Jackson Winters III

    I’ve heard that he’s willing to settle and let Taco Bell use his likeness for a 15 percent ownership stake in Chalupas and Choco Tacos.

  2. MayhemintheHood

    Idolator needs more funny Photoshop pics.

  3. Anonymous

    Best picture ever.

  4. Maura Johnston

    @MayhemintheHood: Don’t I know it! I actually have Photoshop now, which is a step in the right direction.

  5. Skwerl

    i don’t know what’s funnier, the photoshoop or the use of “mr. cent.”

  6. NoOneCaresAboutYourFuckingBlog

    Really, the smart thing for Taco Bell would’ve been to just lower the price of a taco to 50 cents, then he couldn’t have said shit!

  7. Jasonbob7

    @Skwerl: It’s all a setup for when he releases his own brand of men’s cologne: “Mr. Scent”

  8. Anonymous

    All I could think of was Indiana Jones:

    “This is Miss Scott. This is Mr. … Round.”
    “Short. Round.”

    In fact, they should find the kid (well, now he’s a grownup) who played Short Round and pair him up with Jackson in a buddy/cop film. Next summer: “Mr. Cent & Mr. Round.”

    No? Couldn’t be any worse than Righteous Kill…

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