Soulja Boy Keeps Opening Mouth, Inserting Self-Branded Shoe
Continuing his elaborate metacommentary on the 21st century couched in saying really stupid shit to the press, Soulja Boy gave a new slew of bon mots to former Idolator guestblogger Jeff Weiss for New York‘s Vulture blog. In addition to saying that “everything is going digital” while hawking his decidedly carbon-based shoe line, he expounded further on why he put up the “How to ‘Crank Dat'” video on YouTube, how he’d never actually supermanned a ho, and the metaphysical implications of swag:
You have another new video out called “Turn My Swag On.” What is swag, and how can it be turned on?
I think swag is very important to rappers. It’s the overall appearance and style of an artist — these blue shorts and this blue hat and this $80,000 chain, this jewelry and all these tattoos, that’s swag. Swag defines an artist, period. Lil Wayne has his super-tattooed pierces and dreads swag. Jay-Z has his New York, grown man, Beyoncé and 40/40 Club swag. Soulja Boy is on his dance, down south, young, 18-year-old, comedic swag. It’s really just each person’s personality; if every rapper had the same swag, it would be kind of boring.
Note that Beyonce is now “swag.” I don’t know how wise it is to reduce a woman who’s fashioned her hand into a slicing-and-dicing weapon in such a way, but I guess the guy in the $80,000 chain has other things on his mind.
