No. 45: Pete Wentz Tries To Save The Music Video With “FNMTV”
Idolator spent a good chunk of time this summer discussing Pete Wentz’s Friday-night music video hour FNMTV, because his attempt to bring the video back to MTV seemed like a pretty big deal at the time. A few premieres, a live performance, and a hat tip to a classic video—sounds like good television for the pop fan, or at least the sort of person who’s vaguely interested in having newish songs on in the background while getting ready to start her weekend.
The selection of videos each week was usually diverse: crowd-pleasers like the Jonas Brothers reeled in the kids, but acts like Chromeo and No Age got prime-time exposure as well. Of course, there were disappointments: for a show about music there was far, far too much filler (Did I need Tim Kash reminding me between each segment that I could upload my dance video directly to FNMTV.com? Or a package on the rise of Flo Rida?), and the “vintage video” segment was way, way brief. Still, with TRL sent to retirement and the FNMTV brand seemingly here to stay (tune in at 5 a.m. every day for MTV’s favorite seven videos this week!), things could definitely be a lot worse.