Kanye West Welcomes Us To The Heartbreak Of Not Being First With An Idea

Feb 18th, 2009 // 14 Comments

Yesterday Kanye West released the video for “Welcome To Heartbreak” on his blog, saying that he’d been working on it with the director Nabil Elderkin for the last month but upon finding out that another clip using a similar technique was already out there, he’d scuttled plans to release it officially. The distorted-pixel effect that propels the clip was also used in a video for iPod-endorsing electro act Chairlift, which premiered online last week and called the technique “holy datamosh.” (I wonder if that’s what Kanye exclaimed when he found out about being beaten to the punch?) After the jump, the two videos back-to-back, so you can decide which one you like better.

I kind of prefer the Kanye clip, if only because it seems to have more of a narrative going on than “check this awesome effect,” but your feelings may differ.

KANYE WEST “Welcome To Heartbreak” Directed by Nabil [Vimeo]
Kanye West – Welcome To Heartbreak [Antville]
Chairlift – Evident Utensil [Antville]


  1. Christopher R. Weingarten

    Also it doesn’t have Chairlift

  2. Christopher R. Weingarten

    Also it’s like 9,000 times a better video

  3. Marth

    I thought of this idea like two years ago. Too bad I had neither the time, technical capability, know-how, money, relationships, equipment, patience, or motivation to do it.

  4. Lucas Jensen

    @Marth: I hear you. That’s me and, like, everything.

  5. Lucas Jensen

    Kanye is wearing a Cosby sweater.

  6. disinterested 3rd party

    This looks like what happens to the DirecTV right before my son yells, “Fix it Daddy!”

  7. Invisible Circus

    @Lucas Jensen: which may potentially lead Kanye to believe that HE originated the Coogi sweater.

    since he’s the voice of his generation and everything.

    maybe he’ll get a pudding endorsement.

  8. grainy16mm

    @disinterested 3rd party: That, or old RealPlayer streaming video files. Kanye.rm anyone?

  9. Chris Molanphy

    @Lucas Jensen: And lately he’s been rocking the Cosby-era thick-cropped ‘fro, too. Is Kanye morphing into vintage Malcolm Jamal-Warner?

  10. Chris Molanphy

    So basically, after recording a Depeche Mode album, Kanye shot a Radiohead video?

    (Or maybe an homage to the cover of Peter Gabriel’s third album.)

  11. bcapirigi

    @Invisible Circus: maybe he’ll get a pudding endorsement.

    They’re both really good, but I think the colors in the Kanye video are a little more fully thought-out than the Chairlift one.

  12. Anonymous

    but wait, how can Kanye be the end-all be-all of music/entertainment/culture/life if he wasn’t first to implement such a wonderful, creative idea?

    @Chris Molanphy: amazing.

  13. NoOneCaresAboutYourFuckingBlog

    I don’t know the budgets of the two videos, but I think the Kayne one is better; however, if I had to guess the budgets the Chairlift one is better per dollar spent.


    The Kanye vid trumps the other. Too bad it has Kanye in it. 808′s SUCKS.

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