Royksopp Give Us The Heads-Up On Ads’ Malevolent Tendencies

Mar 2nd, 2009 // 5 Comments

The video for “Happy Up Here,” the new single by the Norwegian electro duo Royksopp, is another piece of cultural product that’s designed to appeal to both the Adbusters crowd and those people who would wear a prewashed T-shirt with a fading decal of Q*Bert every day if they could. The band reimagines Space Invaders as some sort of revenge of billboards, where the lights from advertisers join together in a way that makes them even more malevolent than usual. I’m just surprised that no one has thought to program a tie-in video game yet, although maybe the band is waiting on that whole “full-circle” thing to happen in conjunction with a forthcoming Donkey Kong-themed clip.

Happy Up Here [Vimeo via Video Static]
Happy Up Here []

  1. Nunya B

    Protip: the Robyn/Röyksopp collab (second single) makes this look like child’s play. And this is pretty damned good!

  2. Chris Molanphy

    The song is a wisp of a thing, but I must confess I like it.

  3. mexiback

    I wasn’t sure i liked that song the first time I saw the video (thought it was too short and simple, more similar to their first album) But when I heard it on a higher quality MP3, I was blown away, this son is THE SHIT.

  4. Shippy

    I love it art imitates life, life being the Simpsons.

    “It’ll sound a lot better coming out of Paul Anka.”

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