Alpha Media has shuttered its music magazine Blender, according to Ad Age. Ad pages for the musically omnivorous, list-happy mag had gone down some 57% between January and April of this year, one that’s proven rough going for glossies of all stripes. Blender editor Joe Levy—who came to the mag from Rolling Stone a little more than a year ago—will move over to Alpha’s lone remaining title, Maxim, where he’ll become editor. (Disclaimer: I wrote a few record reviews for Blender long ago.) UPDATE: Press release announcing the changes at Alpha—including Levy’s job-switch and the news that Blender.com will “continue as a digital destination”—after the jump. [Ad Age]
MAXIM AND MAXIM DIGITAL EDITORIAL TEAMS INTEGRATED TO ALLOW FOR MORE CONTENT DEVELOPMENT AND COVERAGE
Joe Levy Named Editor in Chief and Jay Woodruff Named Chief Content Officer of Maxim
BLENDER MAGAZINE CEASES PUBLICATION
New York, NY (March 26, 2009) – Maxim and Maxim.com editorial operations have been integrated, it was announced today by Alpha Media Group CEO, Stephen Duggan. Joe Levy has been named Editor in Chief and Jay Woodruff has been named Chief Content Officer of Maxim, the largest young men’s lifestyle brand in America. The integrated editorial operation establishes Maxim as a leader of a 21st Century media strategy that includes print, digital, mobile, television and film.
Joe Levy was previously Editor in Chief of Blender and Jay Woodruff was Editor in Chief of Maxim Digital.
In a joint statement, Levy and Woodruff said, “The Maxim audience consumes content on multiple platforms that are constantly evolving. We are committed to delivering the Maxim experience to more and more users in ways that extend beyond the printed page and website.”
Maxim is the largest young men’s lifestyle magazine in America reaching more than 13 million readers each month. Maxim Digital encompasses Maxim.com, Blender.com and Stuffmagazine.com and reaches more than 3 million unique visitors each month. Maxim is published in 43 countries; Maxim Radio with Covino and Rich is broadcast on Sirius XM Satellite radio.
Separately, the company announced that Blender magazine will cease publication with the April issue; Blender.com will continue as a digital destination.
“Blender has provided unmatched music coverage and entertainment news in its unique voice to a profoundly dedicated audience of music enthusiasts since 2001. However, given the reality of the current economic climate, we are unable to continue publication,” Mr. Duggan said. “We are grateful to the sales team and to the tremendously talented editorial staff for their hard work and commitment to Blender.”
[Release via FishbowlNY]