Apr 25th, 2008 // 3 Comments

paste_bmw_footer.jpgThe April Paste has ads for BMW in the footers of certain pages–you know, the space that usually tells you what page you’re on. The ads turn the page numbers into factoids about the BMW 1 Series, such as “32: Inches of legroom in the rear of the all-new BMW 1 Series Coupe,” which runs along the bottom of page 32. When I mentioned this idea to Paper Thin Walls editor Christopher R. Weingarten–hey, us editors are always on the lookout for new revenue streams!–he said, “It’s like the most expensive Sergio Aragones cartoon ever.” Which is a much better piece of media criticism than I can muster up at this hour. [Folio]

  1. Camp Tiger Claw

    Seeing as how I paid 12 cents for a year long subscription during their “name your price” schtick, this does not surprise me.

    Now they just have to find a way to advertise in my dreams after I fall asleep reading their snoozy articles.

  2. natepatrin

    Rumors are that Mojo is planning to do this very same thing with the Triumph TR6.

  3. Anonymous

    I really can’t think of a possible thing that could happen today that would erase the huge smile off my face that stemmed from reading a Sergio Aragones reference on Idolator. Drunken Father’s “Mad Magazine” collection, you’re finally paying off!

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