The Black Eyed Peas Search For Master Control
The Black Eyed Peas pull what we would have referred to last year as a “Chris Brown” but we will now have to call a “Dreamgirl” or something–turns out “Boom Boom Pow” is an ad for the new HP Touchsmart!
The video begins with someone sliding their finger over a screen clearly labeled “HP” and “HP Touchsmart” to select the Peas track, after which the Peas (who are looking kinda old these days) appear as characters on a blank screen, with what I’m guesing are supposed to be pixels dancing around them. At one point a Pea uses a HP Touchscreen inside the HP Touchscreen omg you guys it’s like Paul Auster wrote this or something. They are also kind of holograms so maybe Anderson Cooper is in on this too! Maybe the Peas have transcended their corporeal bodies to become androids and travel the World Wide Web as an omniscent presence that can pop up in the Situation Room at any time!
Anyway, we would be mad about this except that it’s the Black Eyed Peas and they long ago gave up any pretense to integrity, and Fergie was already in an HP ad anyway so whatever. Here’s what she has to say about the video, which is of course hilarious:
Fergie, who describes the group as “misfits,” hopes the video catches people’s attention. “The concept of the video is the Peas’ birth into the digital afterlife,” Fergie said. “So the transformation is us going into a sort of birth or cocoon and coming out the other end as forms of energy. It’s a parallel to the music industry. Now everything is downloaded.”
And now the Peas are dead! But alive! In a virtual world! What is real and what is fake! I don’t even know anymore!
Black Eyed Peas – Boom Boom Pow [Blazing Swarm]