Will Kelly Clarkson’s New Single Hook Up With The Top Of The Charts?

Apr 20th, 2009 // 13 Comments

The ridiculously enjoyable “I Do Not Hook Up” has been teed up the second single from Kelly Clarkson’s All I Ever Wanted, and all systems so far seem to be go. The song is (deservedly) gaining steam on radio (it’s up to No. 28 on Mediabase’s Top 40 airplay chart), and a video for the track (after the jump) illicitly premiered this weekend; it’s also been added to MTV’s newly re-existent playlist. But will it top the Hot 100 like its pole-vaulting predecessor did?

Last week Mike wrote about the possible demise of the one-hit wonder in current pop, but if you talk strictly about chart performance, it would seem that even the most established pop stars can fill the role of the one-hit wonder for at least the course of an album’s promotional cycle. Madonna’s follow-up to the Hard Candy lead-in “4 Minutes” peaked at No. 57 on the Hot 100; Mariah Carey’s “Bye Bye,” which followed “Touch My Body” in the E=MC2 promotional parade, peaked at No. 19. And even successful follow-up singles like Beyonce’s “Halo” have had to reach the pop chart’s upper echelons at a slower pace than their predecessors.

What’s to blame more than anything? Digital-track sales, which seem to peak for established artists before their albums come out–when demand for new material for each artist is at its highest. “Hook Up” hasn’t hit the iTunes Top 100 yet, despite it being available a la carte as part of its parent album All I Ever Wanted; this may change soon (the very unscientific “popularity” metrix on iTunes has it outpolling the older “My Life Would Suck Without You”), but one wonders if sales (and illicit acquisitions) of the album won’t have the effect of cannibalizing peoples’ desire to cop the song for $1.29, thus torpedoing the song’s overall Hot 100 potential.

Katy Perry and Lady GaGa have bucked this trend with “Hot & Cold” and “Poker Face” respectively, but there’s an important distinction to be made between them and Clarkson; they’re both relatively new artists whose initial single-serving hit came after any pre-release hype for their albums. (Which have both sold well–Perry’s One Of The Boys is flirting with the million-sold mark after being available for 43 weeks, while GaGa’s The Fame has moved 659,000 copies after about half a year in stores. It’s probably worth noting that neither of those albums had a week of sales as big as Clarkson’s first-week mark of 255,000.) It seems like it’s harder for established artists to keep their pop careers, well, established in the singles-driven era for more than the life cycle of a single, which could be a testament to both the center falling away and peoples’ increasingly distracted attitude toward pop music.

Kelly Clarkson – I Do Not Hook Up (Video) [Blazing Swarm]

  1. It gives me newfound respect for artists who built their careers around singles before the album came to dominate the music sales landscape.

  2. I think it SHOULD do well, but what do I know? I think it’s pretty catchy, and the video looks like a lot of fun, but some people might think it’s too similar to “My Life.” I wonder if anyone will play up the Kara/Katy Perry connection.

    I hope that either “All I Ever Wanted” or “Long Shot” see the light of a single release, too.

  3. Thanks for the link to the old “100 & Single” column. Here’s another one on that topic, from last summer:

    The Followup Conundrum: At Midyear, Big Hits Are One-Offs
    There is one thing that makes “Bleeding Love” emblematic of 2008: it’s an undeniable smash single which has proven tough for the artist to follow up.

  4. Maura, did you ever think you’d call a song written by Katy Perry “ridiculously enjoyable?”

  5. @AquaLung: we live in amazing times.

  6. @AquaLung You know, Perry’s two contributions to “All I Ever Wanted” are pretty catchy. However, I don’t think I could tolerate Clarkson singing “I Kissed a Girl” or Perry singing “Hook Up.” “Long Shot” would work for anyone, I think.

  7. @Varina Katy Perry’s demo of “Hook Up” is sloppy, badly sung mess. Thankfully it was rescued by Miss Clarkson.

  8. Don’t Let Me Stop You is single-worthy, as is Whyyawannabringmedown? Is it unreasonable to say Kelly can’t squeeze 5 hits out of this album, a la “The Duchess?”

  9. Also, “If I Can’t Have You” has remix/dance track written all over it IMO.

  10. I hope “Hook Up” does well enough–it’s super-fun and summery, and also way better than “Suck.”

    @Varina You can easily find Perry’s version of “Long Shot” on YouTube, and it is atrocious.

    @BigRicks (hmm, new comment system won’t let me reply to more than one person at once): Seriously. A decent remix could move it from decent/almost-good to awesome territory.

  11. @Poubelle I don’t think KP’s “Long Shot” is atrocious, but Clarkson’s is infinitely better!

  12. It could bet that “Hook Up”, like “Halo”, is just not a very good song. “Suck” was also a not so good song saved by very good performance, but this “Hook Up” crap is pretty bad.
    Also, awful video that lots of people obviously worked very hard to make even worse. Looks like someone is gunning to get the lucrative directing chair for Caddyshack III.

  13. I agree with you but I still think that Katy Perry’s version is more RAW ROCK than Kelly’s which has been more pop-edited. That’s why I like Katy’s version.

    Some credit has to go to Katy for writing this song and giving it to Kelly. Hopefully, one day Katy will get some nice comments about her songs as she should. Katy’s album One Of The Boys has fared well because it is great…

    Kelly and Katy are deserving artists and singers. They are definitely not manufactured industry stuff.

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