Live Nation is patting itself on the back this morning with an announcement that its Web site would be suspending ticket fees on lawn seats for hundreds of shows on its summer-shed docket, provided that concertgoers purchase said ducats between 12:01 a.m. and 11:59 p.m. on Wednesday. The concert-promotion behemoth is sparing no superlative in its announcement of this promotion, referring to it as “the biggest one-day sale in concert business history” and attempting to rename itself “Free Nation,” even though people will presumably have to pay face value for the tickets they’re purchasing on Wednesdays (lol, words!). More press-release puffery after the jump.
“No Service Fee Wednesdays,” kick off June 3 at 12:01 a.m., offering fans some of the lowest prices of the summer with no ticket service fees on any LiveNation.com-ticketed amphitheater show, and only at www.LiveNation.com.
Throughout the rest of the summer, Live Nation becomes Free-Nation, as it offers a variety of “No Service Fee Wednesdays” specials at www.LiveNation.com, making Wednesday the biggest day of the week for savings on concert tickets for hundreds of shows and millions of fans.
“Summer concerts are a great escape in these tough times,” said Michael Rapino, President and Chief Executive Officer of Live Nation. “Starting this Wednesday, Live Nation and the world’s top artists are making it less expensive for fans to see their favorite bands by waiving service fees on over five million tickets at www.LiveNation.com. We wanted to do something that had never been done before and “No Service Fee Wednesdays” provide incredible value to millions of music fans to attend the hottest concerts this summer.”
Well, I guess it’s nice that Live Nation is freeing up money for concertgoers to keep up with its venues’ rising merch-and-beer prices.
Live Nation – Investor Site [corporate-ir.net]
Live Nation Plans To Boost Revenue Through Beer, Merchandise Sales [Business Insider]