The delightful beverage pictured at left is in honor of Apple’s code-named “Cocktail” project, which is reportedly the company’s attempt to work with labels in order to galvanize album sales at the iTunes Store. “Cocktail”-ized albums will be packaged with extras that are being referred to by your lazier reporters as “interactive,” even though any chance of “interacting” with these fairly standard add-ons begins and ends at iTunes’ PLAY and STOP buttons: ringtones, videos, “enhanced” artwork. Will the promise of downloading a music video with your album make your wallet open more quickly than it might have originally? Let’s open the polls up!
(Sorry about that last option, music business. But I figured that putting it in as a control was necessary!)