Be Honest: Would An “Interactive” Booklet Be A Make-Or-Break Point As Far As Buying An Album?

Jul 28th, 2009 // 7 Comments

The delightful beverage pictured at left is in honor of Apple’s code-named “Cocktail” project, which is reportedly the company’s attempt to work with labels in order to galvanize album sales at the iTunes Store. “Cocktail”-ized albums will be packaged with extras that are being referred to by your lazier reporters as “interactive,” even though any chance of “interacting” with these fairly standard add-ons begins and ends at iTunes’ PLAY and STOP buttons: ringtones, videos, “enhanced” artwork. Will the promise of downloading a music video with your album make your wallet open more quickly than it might have originally? Let’s open the polls up!

(Sorry about that last option, music business. But I figured that putting it in as a control was necessary!)

AP sources: Apple, labels work on album `Cocktail’ [AP]
Is Apple Trying To Reconstitute The CD? [Hitsville]

  1. Sorry, I picked the last album. If I can choose between owning a physical product and a digital one I will always pick the physical one.

  2. * I meant last OPTION

  3. I’m still a little confused about this story. Other than the awesome possibility of getting a bunch of silly ringtones, how is this proposed new offering different from the “Bonus” or “Deluxe” versions of iTunes albums that already come with bonus tracks and/or multiple music videos and/or behind-the-scenes videos and/or PDF “digital booklets”? It sounds to me like Apple is mostly just pushing the labels to make a juiced-up rev of the current “Deluxe” offering the new “regular” offering, while still keeping the price in the $9.99-$12.99 range.

  4. No. But I like this as an option to extend the digital sales of an album. Say you got all that when you paid more for a digital copy of an album (because stores would have a hard time selling that) and could give exclusivity to one seller. That would be good, no?

  5. I don’t think I’m ever going to buy much digital music. I like having the physical album and sleeve/artwork. An “interactive” digital sleeve wouldn’t do it for me.

  6. I don’t buy stuff from iTunes, but I’ve got a basic emusic sub and occasionally pick up things from Amazon MP3. After getting home from the record store, ripping a new CD, and then filing away the CD forever, over and over for the past several years, I’m looking forward to the end of physical media. But I’m not going to totally stop purchasing CDs (as much as I’d love to) until the digital version gives me the same quality experience (fidelity + information) as the CD.

    The last time I moved (several months ago), I put the CDs that I had already ripped into storage, and there’s only been a handful of times when I really wanted to consult the liner notes…

  7. Ringtones, videos, and enhanced artwork do nothing for me. What I want to see become the standard is inclusion of a digital download with every LP that I buy. That’s it. That’s all.

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