Get Ready For The Second Coming Of Michael Jackson Radio Marathons

Get Ready For The Second Coming Of Michael Jackson Radio Marathons

Michael Jackson would have turned 51 on Saturday, and to celebrate the fallen pop star’s memory, New York dance-pop station WKTU will flip to an all-Michael format from 5 p.m. Friday all the way through Sunday evening. I’m sure that the ratings spike WKTU saw in the wake of Jackson’s death, when it switched to a similar programming strategy, has nothing to do with this flip!

WKTU started playing wall-to-wall Michael music when he died in June, and listener response increased the station’s ratings almost 20% for the month of July.



Right. Anyway, WKTU is a Clear Channel-owned station, so look for this special programming to possibly be syndicated to a Hot AC station near you this weekend. (Other New York-area radio outlets will also be airing Jackson-themed programming in the coming days, with one station relegating his honors to the not-very-prime 3:30-6 a.m. slot.)


[NYDN; HT scroll]