Death Cab For Cutie Sink Their Teeth Into The Vampire-Crazed Chick Demographic

The video for Death Cab For Cutie’s “Meet Me On The Equinox,” the lead single from the information-worker-pandering soundtrack to the Twilight franchise installment New Moon, debuted on proper old MTV last night, which isn’t so much a testament to the rise of “indie” over the past 10 years as it is a sign that Viacom will go to the absurd extreme of giving prime-time programming over to playing music videos in order to pander to the sparkly-vampire set. The video’s your standard “movie tie-in” clip; gauzily lit shots of Kristen Stewart and Robert Pattinson are intercut with Ben Gibbard et al miming along with the muscular, melodramatic track. And from the first note to the last, slow-motion taking off of a shirt, one common thread remains: Everyone looks so serious! I know teenage love is totally life-or-death business, but would it have killed someone to crack at least one smile? Jeez. Clip after the jump.

Somehow the Brooklyn Vegan comment section has yet to weigh in on this watershed moment for the genre it loves to anonymously pick apart.

Death cab for cutie Meet me on the equinox Official music video for NEW MOON!!! [YouTube]
Bloodsuckers Of Indie: “New Moon” Soundtrack To Feature Death Cab, Thom Yorke, Lykke Li, Grizzly Bear, And The Killers

  • Chris Molanphy

    I realize this happened months ago, but have we talked about Ben Gibbard’s makeover? He not only dropped the glasses but apparently a few pounds as well. Did dating/eventually marrying Zooey Deschanel come with a “must look dreamier” clause?

  • Varina

    I saw the video on MTV this morning, and I was kind of disappointed. During the video shoot, Chris Walla was tweeting, and kept making references to being covered in blood, so I was planning on seeing a campier video. Maybe he was joking?

  • Weezy F Baby

    @Chris Molanphy: He lost the weight about a year ago. Not sure whats up with that hideous Friar Tuck haircut though.

  • fre2daa

    @Weezy F Baby: That hair is BAD. More like le-mo!

  • ampersandparade

    I am just not feeling this at all, and circa 2003 I’m fairly certain my burps came out in the form of Death Cab songs, so obsessed was I. What a shame. Having said that, this reminded me of the fire that once burned vividly inside of my loins for Chris Walla, and it will take several meals before I am comfortable alone with my thoughts again, so thanks a lot.

  • righteousmaelstrom

    This band has always been indie milquetoast for me, but at least the bass player has gotten rid of those hideous forelock curls. So yay for that at least.