Death Cab For Cutie Sink Their Teeth Into The Vampire-Crazed Chick Demographic
The video for Death Cab For Cutie’s “Meet Me On The Equinox,” the lead single from the information-worker-pandering soundtrack to the Twilight franchise installment New Moon, debuted on proper old MTV last night, which isn’t so much a testament to the rise of “indie” over the past 10 years as it is a sign that Viacom will go to the absurd extreme of giving prime-time programming over to playing music videos in order to pander to the sparkly-vampire set. The video’s your standard “movie tie-in” clip; gauzily lit shots of Kristen Stewart and Robert Pattinson are intercut with Ben Gibbard et al miming along with the muscular, melodramatic track. And from the first note to the last, slow-motion taking off of a shirt, one common thread remains: Everyone looks so serious! I know teenage love is totally life-or-death business, but would it have killed someone to crack at least one smile? Jeez. Clip after the jump.
Somehow the Brooklyn Vegan comment section has yet to weigh in on this watershed moment for the genre it loves to anonymously pick apart.
Death cab for cutie Meet me on the equinox Official music video for NEW MOON!!! [YouTube]
Bloodsuckers Of Indie: “New Moon” Soundtrack To Feature Death Cab, Thom Yorke, Lykke Li, Grizzly Bear, And The Killers