“New Moon” On Friday: The Twilight Of The Indie Boom?

Our look at the closing lines of new music reviews continues with a roundup of reactions to the New Moon soundtrack, the indie-kid-pandering tie-in to the forthcoming Twilight sequel that arrives in stores and online today:

• “All this aural audacity is perfectly positioned with the youthful target audience who have thus far consumed all things Twilight-related. Pasty vampires with great hair on the big screen now have a killer soundtrack to accompany their every bite.” [Ron Harris, AP]

• “But though the contributors are mostly A-list alternative or indie-rockers — including Grizzly Bear, Death Cab for Cutie, Bon Iver and St. Vincent — the overall tone is a bit muted, considering this is supposed to be a fantasy soap-opera dripping with supernatural blood and lust. Only the Killers, with Brandon Flowers channeling Bauhaus’ Peter Murphy, bring a welcome dash of Gothic flamboyance. Much of the rest is mid-level and middle-brow, from respected artists who have done better work elsewhere.” [Greg Kot, Chicago Tribune]

• “But does it really matter if the original songs on this soundtrack are up to scratch or not? Not really. New Moon is a cross-promotional marketing extravaganza. Film producers get a cool bunch of bands to spread the gospel of their flick to music fans, bands get an entry point into the teenage market. Everybody wins, right?” [Matt Schild, Aversion]

• “Moon (due in stores Oct. 20) yields several happy revelations from its lower-marquee names: Nordic songstress Lykke Li’s nearly a cappella ‘Possibility’ is a lovely little Swedish snowflake, and jokey rockers OK Go achieve an impressive sort of Flaming Lips-y quirk-gravitas on the sprawling, cinematic ‘Shooting the Moon.’ Black Rebel Motorcycle Club’s acoustic campfire lament ‘Done All Wrong’ segues seamlessly into the jaunty, Strokes-ian guitar fuzz of Hurricane Bells’ ‘Monsters.’ Think of New Moon as a sort of survey course in new-now-next rock: a mixtape with teeth.” [Leah Greenblatt, EW. Side note: The soundtrack, of course, gets an A, because where would EW be without its constant shilling for vampires these days? It would likely be even closer to the magazine scrap heap than it already is. I’m sure Greenblatt enjoyed the record, but it’s really really hard not to call BS on this particular bit of grade-inflation—and even harder to not wonder if EW actually muffed it, since an A- would have surely fired up EW‘s all-important commenter traffic. (And wasn’t Lykke Li “new-now-next” in 2008?)]

  • http://nedraggett.wordpress.com NedRaggett

    Only the Killers, with Brandon Flowers channeling Bauhaus’ Peter Murphy

    And failing.

  • drunkwithpower

    Will Pitchfork review this, considering that they would report on each and every one of these bands individually? If they do, their indie cred is gone (even further than it is already). If they don’t, they’ll be ignoring new music by some of their most loved and hyped bands.

  • http://idolator.com/ Maura

    @drunkwithpower: i’m going to guess that it’ll be reviewed on pitchfork, since it’s garnered a fair amount of ink on the news side.

  • sicksteanein

    @drunkwithpower: Ah yes, the transitive property of indie cred loss. Methinks youthinks too much about these things, sir or madam.

    However, I do like how you’ve completely ignored whether the review will be a rave or a pan and just went for “if they review it at all, they are fucked”. It’s almost elegant if it weren’t all so pointless.

  • drunkwithpower

    @Maura: So did the Bob Dylan Christmas album that came out this week and they haven’t reviewed that

  • http://idolator.com/ Maura

    @drunkwithpower: They don’t always peg their reviews right to release dates, though. (And this release date got pushed up, so.)

    More importantly, can we talk about how Entertainment Weekly just makes me sad at this point?

  • drunkwithpower

    @sicksteanein: You are a tool and your comment about “the transitive property of indie cred loss” doesn’t make any sense. You are trying to sound smart, but you sound incredibly stupid. It doesn’t matter if they pan it or praise it, it has absolutely no bearing on its merit or its sales. If you are too dumb to figure out why an soundtrack to a tween propaganda movie about vampires comprised completely of bands that a so-called indie tastemaker loves is problematic for them then you need to do us all a favor and dive into a vat of hot oil.

  • http://idolator.com/ Maura

    @drunkwithpower: dude, it’s just the internet! chill out! (not to mention that pitchfork, as a site that has to get pageviews thanks to it needing to, you know, MAKE MONEY, would be stupid to not cover this because of some sort of misguided “principle.” it’s in the site’s wheelhouse; think about the other “corporate” things related to their main subject matter, from “saturday night live” appearances on down, that they’ve covered over the year. nobody has clean hands!)

  • sicksteanein

    @drunkwithpower: Nah, it makes total sense, bro (or sis). You’ll just have to trust me on that.

    And I do understand why it’s “problematic”. Because there is a segment of the population that cares more about “cool” bands doing “cool” things than if the music is any good.

    Just relax, bro. Who cares what soundtrack it’s on? Who cares who it’s aimed at? Who cares who reviews it? Just enjoy the tunes.