Rihanna’s “Rude Boy” Video Politely Uses Every Color Of The Rainbow

Feb 10th, 2010 // 5 Comments

Rihanna’s “Rude Boy” music video is colorful, loud, vibrant, and a complete departure from the mostly depressing captivity scenarios and over-the-top war imagery of the previous videos from her Rated R singles. You saw the green screen photos of RiRi on set, now check out the “Rude Boy” video below:

Rihanna – “Rude Boy”

We’re digging the reggae-inflected jam, although the Bob Marley-meets-M.I.A. color explosion becomes a little hard on the eyes after awhile. Also, do we spy a Rocky Horror homage, or are Rihanna’s giant diembodied lips floating in the middle of the screen just a coincidence?

lips

RHPS-Lips

Actually, the more we think about it, it looks as though Melina, the video’s director, drew inspiration from a classic television sitcom for its color scheme:

Then again, perhaps they just looked at M.I.A.’s cover for Kala and said, “That’s a bingo.”

mia_kala

Eh? Either way, congrats on getting your groove thang back, Rihanna!

  1. derrionmiller

    Hay

  2. derrionmiller

    hay booy

  3. tanyacooper

    To be honest. This video jacks Beyonce's Video Phone. But I have noticed what when Beyonce does something, Rihanna emulates it completely but. Didn't Beyonce just do a bright video like this with this dancing?

  4. sggg

    There is no reason for Rihanna to have copied Beyonce's Video Phone. It was panned as one of the worst videos of the year and it was a prime example of a recession-special.

    Furthermore, Video Phone barely has had an impact on the charts.

    Rihanna actually went back to her roots with this one — Caribbean colors, symbols, etc. Being someone of Barbadian and Trinidadian heritage myself, I can say that MIA has been trying to jack Caribbean style for years — although she is simply Sri Lankan.

    Anyone who says Rihanna is borrowing too much from MIA is a bit incorrect, don't you think?

  5. rex3695

    i love this new MIA video

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