Rihanna’s “Rude Boy” music video is colorful, loud, vibrant, and a complete departure from the mostly depressing captivity scenarios and over-the-top war imagery of the previous videos from her Rated R singles. You saw the green screen photos of RiRi on set, now check out the “Rude Boy” video below:
Rihanna – “Rude Boy”
We’re digging the reggae-inflected jam, although the Bob Marley-meets-M.I.A. color explosion becomes a little hard on the eyes after awhile. Also, do we spy a Rocky Horror homage, or are Rihanna’s giant diembodied lips floating in the middle of the screen just a coincidence?
Actually, the more we think about it, it looks as though Melina, the video’s director, drew inspiration from a classic television sitcom for its color scheme:
Then again, perhaps they just looked at M.I.A.’s cover for Kala and said, “That’s a bingo.”
Eh? Either way, congrats on getting your groove thang back, Rihanna!