The Story Behind The Product Placements In Lady Gaga’s “Telephone” Video

Mar 12th, 2010 // 19 Comments

After months of buzz and a series of drool-worthy photo leaks, the grandiose Jonas Akerlund-directed music video to Lady Gaga’s “Telephone” finally hit the Web last night. And while plenty of Gaga’s “little monsters” are (understandably) still trying to figure out how to pick their jaws up from the floor, many video experts are asking “What’s the deal with all the product placements?” We wondered too. And after a long night of research we’ve come up with some answers, some theories, and some mysteries yet to be solved. After the jump allow us to enlighten you on the nine-minute advertisement known as “Telephone”. Just a disclaimer, we will not be providing any answers as to what the plot of “Telephone” is. We’re still trying to figure that one out for ourselves.

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This is not the first time that Gaga has used  the HP Envy 15 Beats laptops in a music video. The same HP limited edition laptop was used in “Bad Romance”. What makes this edition of HP so special? Each includes by Dr Dre headphones and Traktor DJ software.”But these are by Dr. Dre,” you say.”Where’s the tie in?” Wait for it.

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Monster, the company that also makes Dr. Dre’s Beats headphones, also makes Gaga’s one-of-a-kind Heartbeats headphones. In case you’re wondering, a typical pair can cost you around $120.

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Lady Gaga was recently named Creative Director for specialty line of Polaroid imaging products.

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Understandably, she’s pretty proud of her accomplishment.

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No word of official sponsorship yet.  Perhaps Gaga simply enjoys “the tangy zip of Miracle Whip” and the wholesome goodness of Wonder Bread. We wonder if there will be a spike in the mayo and sliced bread companies in addition to LG’s “Telephone” downloads on iTunes this week.

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Dating website PlentyOfFish.com was allowing plenty of singles the chance to be set up on “the date of a lifetime”: a Lady Gaga concert.

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Lady Gaga’s The Monster Ball Tour is sponsored by, you guessed it, Virgin Mobile.

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As far as we can tell, this is just a coincidence and a mere aesthetic choice. Perhaps Gaga is just a big fan of the calorie free beverage.

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In this jailhouse scene Gaga is rocking some vintage Chanel sunglasses. But was this paid for by Chanel? Sure Gaga wore a Chanel suit when she was interviewed by Barbara Walters, but as far as official sponsorship from the fashion institution, we say nay. “Telephone” was filled with designs from famed fashion designers and from LG’s own Haus of Gaga. For an in depth breakdown of Beyonce and Gaga’s costumes click here.

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And in case you missed it, here it is again.

  1. Lady Gaga created this video to be a commentary on America and on Society. The “Advertisements” were simply just props used to convey old from new, Telephone from Cell phone, the change in technology. Wonder bread to Polaroid, how technology has advanced. Telephone was a commentary on how people are sometimes prisoners of themselves and other people, yet they can ESCAPE WHENEVER THEY WANT since they have the keys to leave the cage, while people in prison can't leave whenever they want. The Telephone shows Commitment, we have to stop what we are doing to answer it, to put all attention on the person calling. I believe the video was deffinately art. Like Lady Gaga said in an interview about how Andy Warhol would change Commercial into Art, Lady Gaga turned advertisement into art, therefore this video is art.

  2. the mrs.

    Oh bullshit and you are full of shit. Stop trying to be so obnoxious with your pseudo artistic intellect. Bitch put these in her video to get paid and nothing more. I really feel sorry for people blinded by their own obsessions like you. Lady Gaga is not an artist, she is a sellout Illuminati puppet.

    • Equality

      That is your opinion. Let other people have their opinions without belittling them, if you don’t want to hear other peoples opinions then why would they want to hear yours?

  3. the mrs.

    Oh and when did bread turn into cameras? I must have missed that jump in technology. I'm gonna start watching my crackers; maybe one day I'll open my cabinets and have a pack of Ipods.

  4. idontcare

    SHE'S NOT A SHIT AND THEY ARE NOT FULL OF SHIT.

    this is just an art :D

    Marchitto Joey has her point..

    and besides, if you can't say nothing nice, then don't say anything at all. BETTER KEEP QUIET!

    and DON'T JUDGE THE BOOK BY ITS COVER, BECAUSE SHE'S NOT A BOOK.

    and she's not an Illuminati… she's a god-fearing person. Everytime she has her interviews, she's thanking God on all the blessings on her way. And besides, she studied in a Christian school.

    this is just the way she express herself. WE HAVE RIGHTS AS A HUMAN, HAVEN'T WE?

    Those Illuminati stuffs are just form of symbolism. AND WHERE THE HECK DID SHE GET THOSE ILLUMINATI STUFFS? from the BIBLE. Or maybe from Dan Brown's works : the Da Vinci Code and Angels and Demons. COM'N. xD

    and she doesn't want the fame and the money. WHAT SHE WANTS IS TO 'PERFORM' that is all. She's a real PERFORMER. SHE KNOWS HOW TO PLAY THE PIANO, HOW TO SING AND DANCE. Perfect package deal. PLUS, SHE'S ONE OF A KIND. Although she might be getting the ideas of the other artists, she's going to come up with a new one anyway. :)

    She doesn't even have her own MANSION or castle-like house like the other celebrities. She's spending her money for all her clothes. Those clothes are for what? FOR HER MUSIC VIDS AND SHORT FILMS.

    Better find facts and information about her before you JUDGE HER. She's a HUMAN too.

    Like in a debate, HAVE NECESSARY INFORMATIONS. :)

    P.S. sorry if it's rude. that's my opinion. No one can stop me from expressing it. Besides, IT'S NOT A CRIME. I DIDN'T KILL ANYONE. What's wrong about this? Like Lady Gaga's case. *wink* got something to say? :P

    anyways, for lady gaga's fans.. HAVE A NICE DAY..

    for those who are not, IT'S OKAY.. but please don't over judge her. :)

  5. idontcare

    SHE'S NOT A SHIT AND THEY ARE NOT FULL OF SHIT.

    this is just an art :D

    Marchitto Joey has her point..

    and besides, if you can't say nothing nice, then don't say anything at all. BETTER KEEP QUIET!

    and DON'T JUDGE THE BOOK BY ITS COVER, BECAUSE SHE'S NOT A BOOK.

    and she's not an Illuminati… she's a god-fearing person. Everytime she has her interviews, she's thanking God on all the blessings on her way. And besides, she studied in a Christian school.

    this is just the way she express herself. WE HAVE RIGHTS AS A HUMAN, HAVEN'T WE?

    Those Illuminati stuffs are just form of symbolism. AND WHERE THE HECK DID SHE GET THOSE ILLUMINATI STUFFS? from the BIBLE. Or maybe from Dan Brown's works : the Da Vinci Code and Angels and Demons. COM'N. xD

    and she doesn't want the fame and the money. WHAT SHE WANTS IS TO 'PERFORM' that is all. She's a real PERFORMER. SHE KNOWS HOW TO PLAY THE PIANO, HOW TO SING AND DANCE. Perfect package deal. PLUS, SHE'S ONE OF A KIND. Although she might be getting the ideas of the other artists, she's going to come up with a new one anyway. :)

    She doesn't even have her own MANSION or castle-like house like the other celebrities. She's spending her money for all her clothes. Those clothes are for what? FOR HER MUSIC VIDS AND SHORT FILMS.

    Better find facts and information about her before you JUDGE HER. She's a HUMAN too.

    Like in a debate, HAVE NECESSARY INFORMATIONS. :)

    P.S. sorry if it's rude. that's my opinion. No one can stop me from expressing it. Besides, IT'S NOT A CRIME. I DIDN'T KILL ANYONE. What's wrong about this? Like Lady Gaga's case. *wink* got something to say? :P

    anyways, for lady gaga's fans.. HAVE A NICE DAY..

    for those who are not, IT'S OKAY.. but please don't over judge her. :)

  6. I think I better explain what the PlentyOfFish.com reference is on my blog… I doubt it's product placement and more of an in-joke for people more familiar with prisons if you know what I mean.

  7. I agree; I think you've got a great analysis! We all know the Beats By Dre, Heartbeats, Polaroid, & Virgin Mobile stuff has to do with Gaga's personal tie-ins, but the rest of it is totally social commentary. Amen!

  8. Good article, thanks.

    Greg

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  10. Im sure some of the placements are planned. I wasnt aware of all of these though.I guess the subliminal stuff is working on me.

  11. That is an absolutely insane amount of product placements. Clearly over commercialized at this point.

    My own opinion is that she is indeed a paid spokes person for the coke “endorsement” you can see here in the picture.

  12. there are so many dating websites these days and it is a very profitable business too”

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