It feels like any pop star who catches even a whiff of lasting success decides to create their own fragrance. Whether the occasional purchase of Kylie Minogue’s “Showtime” or Mariah Carey’s “M” is worth it is for fans to decide, but this much we know: the ads for most pop star scents stink. Whether the commercial depicts the singer wandering through a forest or swimming in an extravagant pool, these these ads all reek of cheesiness. How could artists who’ve given us such classic music star in the worst commercials for their own products? Click below to see Mariah, J.Lo, Avril, Britney, Celine and others at their stinkiest.
Mariah Carey’s “M”
While we have a feeling that several years ago Nick Cannon saw this commercial and ordered a case of Mariah’s perfume, we have a sneaking suspicion that the closeups are of a body double.
Britney Spears’ “Fantasy”
Replace the hunter in the commercial’s story with Kevin Federline, and change the sentence after “But she was leaving soon on a Goddess World Tour. So he did something kind of crazy..” to “He got her pregnant.” And suddenly, the ad takes on a whole new meaning. We imagine that Britney’s real life fantasy involves drinking a Starbucks Frappuccino and driving barefoot while wearing a trucker hat from 2004.
Celine Dion – Sensational
This woman earned over $400 million for her Vegas shows, and all she could afford for her commercial were a few rhimes of fabric and a wind machine? C’mon Celine.
Kylie Minogue – “Showtime”
Okay, we’re still trying to grasp the concept of this video. First, a glass rubik’s cube appears. Suddenly, it shatters and it’s actually a giant sparkly cube of speakers. From the top of the box, Kylie emerges. She dances (in a sort of herky jerky fashion) in front of the speakers. Then she throws her hands up in the air as if to say, “Ta da!”
J.Lo – “Live”
We give Jenny from the block some credit for not using the lame deep voiced woman announcer that us normally used at the end of perfume commercials, but this ad looked more like a trailer for Shall We Dance than for a fragrance. Was that red scarf meant to be a visual representation for the scent of “Live”? We’re definitely reading too much into this one.
Gwen Stefani – “L”
We actually love the L.A.M.B fragrance line that Gwen put out, or at least we did until we saw this commercial. On first glance it looks just like the sassy, sexy No Doubt singer out for a swim. Then comes voiceover. Gwen that whispers over and over again, “I want you all over me”. This is the kind of commercial meant for a Hollaback Girl, not for you Gwen!
Avril Lavigne – “Forbidden Rose”
If you think the following commercial reeks, you should check out the one Avril starred in for her first fragrance, “Black Star”. You’d think Avril would get it right the second time around. Doing a parody of her hit “Girlfriend” would have been a better idea: “Hey! Hey! You! You! I don’t like your perfume!”
Comment below and tell us which commercial stunk the most.