The videos were directed by Ne-Yo (aka SkeetScorcese) and Mark Isham.
Last month Ne-Yo discussed “Beautiful Monster,” which was produced by his frequent collaborators Stargate, in a MySpace video he posted. “The song embodies a portion of a story that the album is inspired by,” said the singer. “Beautiful Monster is in fact our love interest/archnemesis… It may not make a whole lot of sense to you this second, but once you see the videos and the forthcoming film, it’ll all meld together.”
Further to that, he told MTV, “”When you see the first video, make sure that you’re paying attention because all of the videos tell a story. So pay attention—you don’t want to miss nothing.”
Libra Scale is due out September 21. Are you digging Ne-Yo as a superhuman being?