Ne-Yo Goes For A Stretch With His Modified ‘Libra Scale’ Cover Art

Oct 14th, 2010 // 1 Comment

After singles “Beautiful Monster” and “Champagne Life” failed to garner much radio play, Ne-Yo’s Libra Scale album was pushed back from its initial October release to November 22—i.e. the same day Kanye West and Ke$ha drop new material. (Good luck, Ne-Yo!) Now those clever sleuths at Rap-Up.com have picked up on another modification, this time with the cover art. Check out Ne-Yo’s arm and the new girl in the background on the new version (left) as opposed to the old (right). And then jump below to see the Deluxe Edition cover for Libra Scale.

Suddenly we’ve gone from sundown to early morning (or, quite simply, a quick adjustment of color in Photoshop) with the deluxe version.

Ne-Yo Libra Scale Deluxe Edition album coverWhile “Beautiful Monster” managed to climb to #53 on the Billboard Hot 100 and “Champagne Life” scraped its way to #75, Ne-Yo’s third single off his upcoming fourth LP, “One In A Million,” has yet to crack the chart.

Maybe radio programmers just aren’t feeling his whole concept album motif this time around?

idolator

  1. Lisa

    I don’t think it’s that radio programmers aren’t feeling Ne-Yo–they’ll “feel” any song or artist so long as the artist’s label plays the political radio game and gives radio stations and the companies that own them incentives to play songs (really, do you think many radio programmers are thrilled to play the newest Bieber single every 2-3 months?). Ne-Yo’s material is no worse than what is currently being played on Top 40. In fact, it’s better than some of it. There’s no qualitative reason why he should get airplay.

    The problem is not only politics–getting a foot in the door so stations will actually add a song to their playlist–but also breaking through the rotation barrier when only 5 songs get any kind of decent airplay on any one station. A lot of Top 40 stations play the same 5 songs about 15 times a day. That’s way too much, and it prevents other artists and songs from getting any kind of substantial airplay.

    The music industry is dying in part because the radio industry is a stagnant mess with a terrible business model. PDs seem to program for the ADD teenager who can’t listen to the radio for more than 15 minutes before changing the station instead of the man or woman at work who would listen all day if the programming was better. Considering radio stations make their money on ad revenue you would think programmers would want the guy or gal at work, not the teenager.

    I feel bad for Ne-Yo, actually. He’s not my favorite artist, but he’s a victim of the current climate.

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