Before a song can be a pop smash, it has to take shape from an idea: a beat, a piano riff, a lyric that ignites in someone’s imagination. Hits don’t write themselves — it takes discipline, artistry, luck and perhaps most of all, passion. But what awakens that passion in the hitmakers? That’s the question at the center of our new video series, Digging, which follows emerging producers as they travel home, explore their past influences and discover new inspiration.
Today we proudly present our first episode, featuring Brian Kennedy (Rihanna’s “Disturbia”, Jennifer Hudson’s “If This Isn’t Love”, ” Chris Brown’s “Forever”), who kicked off our series with a blazing live set in LA last night. Watch as Brian journeys back to Kansas City, and you’ll see where passion comes from.