Mariano Vivanco directed the black and white short film, which features the majorly-tattooed model Rick Genest and a mix of one of Gaga’s forthcoming album tracks, where the singer chants on a loop for a bit then launches into a few lines from the song. Footage of runway models from the Mugler event has also been edited in.
We’re assuming the LP version will sound completely different (i.e. more radio friendly).
Guess Gaga’s obsession with not-so-subtly representing themes of death in her work has yet to subside. Her single “Born This Way” will be released as a single on February 13, the same day the Grammy Awards are held. The same-titled album is due out on May 23.
Yesterday’s fashion show in Paris was the debut for Nicola Formichetti, a stylist Gaga has employed several times who is now the Mugler label’s creative director.