Rihanna Shoots To Kill In Her “Man Down” Video

Rihanna flew down to Kingston, Jamaica to shoot the video for her fifth Loud single, “Man Down”, though the video wasn’t the only thing that ended up getting shot. In the opening scene of the visually stunning Anthony Mandler-directed video, RiRi takes out a pistol and kills a man walking in the middle of a crowd. We are then given the back story of what caused the “Only Girl” to commit this act of violence — find out by watching the video below. And be forewarned, she might still have that bright red Loud hair, but this dark clip is much more Rated R.

Rihanna – “Man Down”

Though it’s apparant Rihanna isn’t afraid to continue the discussion of domestic abuse (and we applaud her for that), we’re not convinced the song and the treatment for this video work well together. Being physically assaulted isn’t exactly “a sticky situation” as the lyrics indicate, and though RiRi sings “I didn’t mean to hurt him”, she very clearly was aiming to kill in the very first moments of the vid. In fact, “Man Down” is really about breaking a dude’s heart — not seeking revenge against your attacker.

And although Rihanna is clearly the victim in this scenario, what message does it send that killing your attacker is the way to go?

Tell us what you think of her new video in the comments, and check out the clip’s far less dismal behind-the-scenes footage:

Rihanna – “Man Down” Behind-The-Scenes

  • laura

    Annoying song…this girl CANT sing period…& dont get the whole shooting man & flirting with other guys..

  • Taylor

    The song is about actually killing someone… that it is.
    However the direction of the song isn’t clearly depicted in the video, but, if
    “She didn’t mean to hurt him,” that could have been an after thought? Like having regret after what she did? I’m not sure to each their own interpretation.

  • supermariah

    i prefer FADING over this song..and Laura your right..its annoying

  • Xadax

    For once, I agree on your point. Still waiting for your Lady Gaga’s Top 10 failtastic lyrics though.

    • Becky Bain

      Eh, was thinking about it, but her lyrics on ‘Born This Way’ are more trite or non-nonsensical than laugh-out-loud funny. That “ear condom” line would be #1 on my Worst Lyrics list, though.

  • http://laissez-moidanser PhilV

    i like the Madonna coconut water placement :(

  • stupid much? LOL considering the fact that she is the best selling pop star right now your opinion is completely irrelevant period and the idea of shooting man and flirting with other guys obviously represents her relationship with chris brown.

  • serriously!

    Could the girl lash out more from her Chris Brown beat down!!? She’s gone from class to trash. The Industry is pimpin her out in a bad way starting with her music. I don’t care how many awards she wins that means nothing. Girl is so tricked out its sad.

  • Reanna Hall

    you people are crap is it bad because she shot the video in j.a u peeps find your damn shadows and leave the girl u cant do half of watch she does so shut the f*** up