The show, produced by Lopez, Anthony, and Idol‘s Simon Fuller, will be broadcast in three languages, and will air on leading networks across the Western Hemisphere. The search kicks off this July, but there won’t be any formal auditions. According to Anthony, the trio will “literally [be] guided by the [local] people.”
Lopez, Anthony and King will head to the “places people wouldn’t normally look, where all of this rich talent lives and wouldn’t normally be discovered” — underground clubs, dancehalls, bars, dance studios, and the like. They will also consider contestants based on videos uploaded on Twitter and Facebook. The selected hopefuls will then head to Hollywood and be mentored by the stars. Sounds a bit like Idol meets The Voice meets Eurovision, no?
“This is less about competition and more about finding great talent, cultivating that talent, putting it on stage and giving it to the rest of the world,” King adds.
“With this show we hope for the first time to unite all of the Latin cultures and make something that makes everybody proud,” Lopez says. “This is like me being able to really, really go, ‘I am Latina, and this is who we are! Isn’t it fabulous? Isn’t it amazing? Doesn’t it bring tears to your eyes and make you want to dance and smile and jump and stay up all night?’”
We sure felt that way watching J-Lo and Marc’s sizzling number during the American Idol finale. If they can wrangle artists who can deliver just as jaw-dropping a performance as that, then we’re totally up for yet another televised singing competition show. Are you?
Head to People.com to watch the show’s premiere trailer.