No one can just drop a music video anymore — it has to become an event. And the best way to hype up your new clip is by releasing an endless stream of previews that basically offer no real information about what your video entails. (David Guetta, we’re looking at you.) Stylish solo singer Joe Jonas offers the tiniest of details in the 15-second teaser for his “See No More” video, and leaves most of what’s to come a complete mystery. Let’s see what we can decipher in just those few precious moments:
:01 — The song accompanying the video is called “See No More”! We already knew that, though.
:03 — A choir sings over a dusty rural road as the heavens poke through the clouds. Is something magical/spiritual to happen in this video?
:06 — A silhouette of Joe appears as an automatic garage door opens. Could he be starting a new, very melodramatic garage band?
:09 — Joe looking intense. This is him showing that he’s no longer a cheesy, happy-go-lucky Disney teen — he’s a man! With depth! Also, that terrible Monkees’ haircut is finally gone for good!
:11 – A brunette (love interest?) stares back at Joe. We can’t see her face, but we’re pretty sure it’s not Demi Lovato.
:12 to :15 — Joe somehow wanders onto the video set of Eminem’s “Love The Way You Lie”. Or perhaps this is an homage to Billy Joel’s “We Didn’t Start The Fire”? In any case, man, music videos sure like to set stuff on fire.
The mysteries of Joe’s “See No More” video will be solved this week, when the clip premieres on E! News this Wednesday June 29 at 7pm and 11:30pm.