The video, directed by Caspar Balslev, is Part 1 in a series called Electra Heart: The Start (which, according to Marina’s YouTube page, “embodies the lies, illusions and death of an American Dream”). Part 2 of The Start will be posted next Monday.
Marina recently told PopJustice about her Electra Heart project, “a really cinematic 70s Americana-type film and each part of the story comes in Part One, Part Two, Part Three.”
“Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself. My worst fear – that’s anyone’s worst fear – is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious.”
She also mentions that “Fear And Loathing” is not a single. We’re a bit jumbled with all this information, but it’s okay, because this song is great.
Marina And The Diamonds — “Fear And Loathing”