Beyonce Throws One Awesome “Party” In Her New Video

In a nod to the retro groove of her 4 single, the video for Beyonce’s “Party” — which premiered this afternoon on BET’s 106 & Park — could have come straight out of 1994, with the neon outfits, bleached and permed hair, and chilled-out attitude of all of Bey’s party guests, which include baby sis Solange, Destiny’s Child sister Kelly Rowland, and J. Cole (replacing Andre 3000, who appears on the album cut). Check out the mama-to-be’s latest directorial effort below.

Beyonce feat. Kanye West & J. Cole – “Party”

Rowland, who can be seen grooving alongside her Destiny’s Child amiga near the end of the carefree clip, told us in a recent interview about working with Beyonce, who directed “Party” (along with Alan Ferguson). “Just the way she directed this video, it was nothing short of genius. I’m just so proud of her, cause now she’s directing videos!”

Are you digging the pop star’s fiesta-filled clip? Should we update our Beyonce Halloween Costume How-To Guide to include her hot pink bikini and butterfly headband? And who, if anyone, did she allegedly rip-off this time? Throw your conspiracies in the comments below!

  • Brandon Hall

    Lol, that was Ghetto fabulous. It was a lot of fun, very simple and straight to the point. Song about partying and a video about a party, I can dig it. One gripe… J. Cole, just no! Andre 3000 should have been kept put, J didn’t do the song any favors.

    Now who else is ready for a “Start Over” video? Keep em coming Bey!

  • ciara fan

    trashy as phuck!!! ugh, and why did she take 3 stacks off the song for this unknown rocnation artist

  • Jessica

    I loved it!!!! The video was fun, colorful, and fabulous plus Beyonce looked beautiful(:

  • Brandon Hall

    Hey look! Its the rare and illusive ciara fan, thought to be an urban legend, there rarely seen in the wild. Take a picture folks, you may never see one again

  • Casey

    I loved this video. As much as I LOVE Andre’s verse, I feel like J.Cole’s was more relevant to the song, and worked much better with the video. This is definitely a party I would love to be at.

  • Britney

    @brandon what is U?! go to the di&ck sucker!!! Beyonce sucks like u honey!!! she is loser

  • Brandon Hall