‘Billboard’ Changes Rules Thanks To Lady Gaga’s ‘Born This Way’ 99 Cent Sale

Many people were critical of Lady Gaga’s Born This Way‘s incredible first-week sales of 1,108,000 copies sold, as 440,000 of those albums were sold through Amazon.com, and only for 99 cents. Though that may have been a genius marketing strategy at the time to secure an impressive first-week figure, Billboard is changing its rules so … Continue reading ‘Billboard’ Changes Rules Thanks To Lady Gaga’s ‘Born This Way’ 99 Cent Sale