Adele’s third single off her Grammy-nominated, enormously successful (and Idolator-approved) 21 will be “Set Fire To The Rain”, though it appears someone beat her to filming a music video for the song. Aspiring director Andrew Vallentine shot a gorgeously choreographed video for the Brit singer’s breakup tune, and even cast an Adele look-a-like to stand around, lip-syncing while looking mournful and batting her ginormous fake eyelashes. As far as fake music videos go, this one’s pretty great. Watch below.
“The music video portrays a man struggling with his sexuality, while the girl in love with him fights to hold on as everything she thought she knew comes crashing down before her,” says the blurb on the video’s YouTube page. “The song speaks of a foolish love that’s so hard to let go. This theme is not uncommon, most of us have been subjected to this type of unrequited love in some way, shape, or form. Whether gay or straight, single or taken, if you have not experienced this kind of pain, consider yourself one of the lucky ones.”
We find the ballet choreography between the two male dancers, with the female dancer coming between then, to be quite moving. The Adele look-a-like is a woman named Michelle Meredith, who may get a ton more work impersonating the singer now that Adele’s 21 is a world phenomenon. (Though are people really interested in hiring Adele for their birthday parties like they are Elvis and Britney Spears?)
What do you think of the video? Will Team Adele need to come up with a killer concept so that their official video is better than the fake one? Sound off below.