In addition to pissing off hordes of Beliebers with its androgynous pics of Justin Bieber and dolling up pop tart Sky Ferreira as an eerily-spot-on Madonna lookalike, V also managed to wrangle some details out of Santigold about her upcoming album Master Of My Make-Believe for its music issue. “It was a very lonely process. I worked with Greg Kurstin on three songs, Switch on several songs, and Dave Sitek [of TV on the Radio] on one song,” says Santi White (her real name), whose first album Santogold was released way back in 2008. “I worked with Nick Zinner [of the Yeah Yeah Yeahs] a bunch on writing and he played too.”
The “Lights Out” singer goes on to say that the lyrics for album #2 came to her slowly, and that all her previous collaborators were “in a different headspace.”
Santigold explains: “That was when it was like, I just want to work with who I want. We recorded in Jamaica for a little while and finally some lyrics started to come to me. I think that time really colored the record.”
As for the title, Master Of My Make-Believe, the Philly singer notes the following:
“No one wants to be real anymore. Wikipedia is always wrong. No one fact checks and it’s not even a priority. Reality TV is more popular than ever, and it’s the fakest thing ever. Where is there place for truth in all of that? My record is called Master Of My Make-Believe because I want it to be about creating your own reality. I have a song called ‘The Keepers’: ‘we’re the keepers, while we sleep in America our house is burning down.’ It’s about how if we accept this then that’s what it is. We’ve got to fix it.”
Preach on. And let’s tide ourselves over with a little “L.E.S. Artistes” while we dream of Make-Believe.