When Madonna drops a new video, people are going to talk about it — it’s a law of pop nature, folks. And there certainly is a lot to discuss in the MDNA singer’s “Give Me All Your Luvin’” video: Golden rain! Trick photography! Triple Marilyns! (Or are those Triple Madonnas during her Marilyn era?) Though no one is naming this one of Madge’s best videos (the woman has so many good ones, where would we even begin to name the best?), the reactions are far more along the lines of “touchdown” than “fumble”. Okay, enough sports euphemisms — head below to read what the web thinks of Madonna’s latest campy clip.
Spin recognizes that high-profile guests and a football theme can’t distract anyone from the real star: “Her attempt to find a bridge between sports, love, and fame falls a bit flat… but in the end, the football players and cheerleaders in the video are all literally faceless passersby. They, like the two high-profile MCs, are all here in service of the Queen of Pop — they are shouting ‘M, A, D, Madonna’ and taking bullets for her, after all.”
Rolling Stone keeps it simple in their write-up: “It’s a goofy and fun clip, though the faceless cheerleaders in the background are more creepy than amusing.”
Chart Rigger sees more meaning in those anonymous pom pom girls: “What seems to be just below the surface is a big F-U to all the pop hoes who have tried to snatch away Madonna’s crown without giving proper credit. Those faceless cheerleaders in the background? That’s you, Gaga, Ke$ha, Jessie J, etc. ‘Maybe you’ll do fine as long as you don’t lie to me, and pretend to be what you’re not.’”
MTV Buzzworthy discovers a hidden metaphor with the football concept, too: “‘Give Me All Your Luvin” harks back to the sound that made Madonna stick — solid bubblegum pop with a healthy dose of camp and fun. And while we’re sure the football theme might have something to do with that little halftime show she’s planning at the Super Bowl this weekend, it also speaks to a larger idea: Madonna’s never been the cute and innocent homecoming queen, but those wholesome, all-American football players still wanna kick it with her.”
PopDust centers in on Madge’s cheer squad: “Each featured performer delivers her lines as you might expect: Nicki employs heavy physical accessories, bending and stretching facial muscles while leaving her derriere available for momentary gawking; M.I.A. slouches back in a chair to rattle off what’s on her mind, seemingly so relaxed you’d dare not to interrupt her.”
Vulture notes some of the more bizarre elements of the clip: “Because Madonna is Madonna, there is still some attempted weirdness tucked into the corners of this video — like, say, the babydoll nursing, or the cracked-out, triple-Marilyns dream sequence. At one point, the football players start taking bullets for Madonna, because that is the natural order of things: Madonna > sports, and everything else.”
Arjan Writes sees the brains behind the vid: “After building a reputation for being controversial and pushing the envelope once in a while, it’s surprising to see that Madonna decided to let the aesthetic of this video be guided by a mainstream, All-American sporting event. But then again, she’s a savvy businesswoman and with the eyes of all of America on her half-time performance this Sunday, it only makes sense to fully leverage that opportunity to promote this new single.”
And finally, The Wall Street Journal champions the singer for still lookin’ bangin’ after all these years: “First off, the 53-year-old pop star appears to be in better shape than many college students, which is crazy. She also gets points for picking two of the coolest collaborators around–M.I.A. and Nicki Minaj–and getting them to literally serve as cheerleaders for the Madonna brand.”
What did you think of Madonna’s new video? And how does it compare to other lead videos from her previous albums — “4 Minutes”, “Hung Up”, “American Life”? Let us know what you think on Facebook, Twitter, or in the comments below.