The Idolator Hype Index (Week Of 3.5.12)

With South By Southwest right around the corner, we spent the majority of our week getting majorly pumped up for all the performers to hit Austin — particularly those at our own Pray For Pop party at the Pure Volume House. But SXSW aside, there were plenty more developments in pop to chronicle in our weekly Pop & Fizz rankings. (Remember, we measure each artist or major news story according to their size, or “Rank”, and then we weigh how they’re faring overall in the pop zeitgeist, or “Hype”.) Head below to see who filled — and broke — our hearts this week.

To see exactly how these artists entered the hype index, check below.

How did this week’s chart stack up for you? Let us know on Facebook, Twitter or in the comments.

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