Nicki Minaj’s ‘Roman Reloaded’ Debuts At #1, Madonna’s ‘MDNA’ Suffers Huge Drop

Nicki Minaj‘s Pink Friday: Roman Reloaded has become her second chart-topping album after posting better-than-expected first-week sales of 253,000 copies. Unfortunately for , her “Give Me All Your Luvin’” pal bumps MDNA off the #1 spot on Billboard‘s Top 200. And as noted yesterday, Madge’s drop is a record-breaking, steep one — 86.7% to be exact. MDNA fell from sales of 359,000 out of the gate to 48,000 in its second week, which has now caused the album to plummet down to #8 on the chart.

Madonna’s opening-week sales were aided by the fact that concert-goers who purchased tickets to her fall North American tour were given the option of receiving either a physical CD or digital download copy of MDNA. Those who opted for the album therefore contributed to the initial 359,000 total copies sold. But without a hit single dominating the airwaves, it was naturally impossible to maintain the momentum by week number two.

Billboard points out that Madonna has now topped Lady Gaga for the biggest second-week drop in sales of an album in the SoundScan era. Last spring, Gaga’s Born This Way fell 84.27% from its first week (when it sold 1.1 million copies) to second (174,000). That album’s sales were, of course, aided by the Amazon MP3 Store’s now-infamous 99-cent sale.

It is worth mentioning that Madonna, who is currently rehearsing for her tour, has done nearly zero promotion for MDNA, save for a live chat with Jimmy Fallon for Facebook and a couple Twitter fan Q&A sessions.

The Top 10 Of Billboard’s Top 200 Chart

1. Nicki Minaj, Pink Friday: Roman Reloaded *new* *1 week*
2. Adele, 21
3. Rascal Flatts, Changed *new*
4. Lionel Richie, Tuskegee
5. One Direction, Up All Night
6. Of Monsters And Men, My Head Is An Animal *new*
7. Various, The Hunger Games soundtrack
8. Madonna, MDNA
9. Marvin Sapp, I Win *new*
10. Shinedown, Amaryllis

idolator
  • John

    Oh, so many words of consolation from Idolator staff. Of course, u had to put Gaga (little bit of shade on Gaga always gives life to Madonna’s fans) into this article, to make this flop look a little bit tolerable, but i doesn’t. Bye!

  • John H

    Is it worth mentioning the zero promotion because she doesn’t seem to care about promoting it, or because someone’s looking for a way to justify the drop? And as to John’s question, Billboard reported that. It wasn’t Idolator’s chart, it was Billboard’s chart.

  • Robbie Daw

    I think it’s worth mentioning to show what happens when you don’t get out there and promote a record, no matter how big you are. If you look at Lionel, who was highly visible at the recent CMA Awards, on Letterman and also at South By Southwest, even, his album is still hanging in there.

    • shawneshia

      um what about the cma i have no clue

  • a25

    The difference between BTW and MDNA is that BTW sold hella more in both the first and the second week of it’s release. MDNA had enough super ball promo. People are just over the old woman embarassing herself. Her singles don’t chart anymore.

  • danny

    Call Adele when you wanna know how to promote. #2…still amazing.

  • Shane Lear

    MDNA #3 on the United World Chart = WIN

  • shawneshia

    well all of this stuff is very confusing for me because im an 11 year old girl on my grandmothers phone so i am very confused expecially how middle school works,im going to middle school ,but im going to gretna middle school, i heard it goes all the way up to eight but im a a,b student so i know what im talking about,im also a good student,i dont have a facebook,insatgram,or anything like that
    im just a smart girl gettinng out of the way.